![]() ![]() ![]() Individuals and groups must have autonomy for themselves. ![]() When it comes to the underline as well as trajectory and emphasis, we wanted to incorporate the idea of how social networks work. We wanted to depict style that is more internet company & social network like, more fun but not too fun, sophisticated or intelligent looking. Really wonderful cooperation with this client and glad that she liked end results as I really did.Īutomana is an application and service that facilitates and acts as social currency and capital by providing the necessary tools and service to the user to market/promote, as well as endear themselves to their fellow peers, friends, family or any other person of interest. Further we designed this unique custom made semi serif typography which gives really luxury and premium feel. In addition to outer ring we revised NB monogram which Natalie already used and gave it more clearer form with subtle details which dont affect legibility on smaller sizes as well. Considering circle geometry, symbolism and characteristics it was good choice to show your desire to be more client-centric. The main idea was to make design more client centric and we based on this using two shapes, rounded rectangles, intertwining and interacting with each other forming wavy, soft ring evoking approachability and friendliness in communication with clients creating perfect piece of jewelry matching their aesthetics and desires. Had opportunity to work with Natalie on refreshing and updating her old logo to match her future plan and establish desired brand direction. ![]()
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